Social Business: It’s Culture First

Spotted in a client meeting room. One of several similarly challenging messages randomly posted around the room, each one as refreshingly vibrant.

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A neat reminder that social business may be enabled by technology but attitudes and behaviours matter more. It’s culture that distinguishes truly collaborative organizations.

PS This is the norm apparently across this global organization (and it’s in what most would see as a rather conservative industry). I would love to give the credit that’s due, if someone can give me permission…

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