But ask the same question in an enterprise context and the answer would often be ‘Yes’. An extraordinary number of businesses rely upon enterprise process maps that are incomplete, in different formats, languages and UIs – and seriously out-of-date.
Google of course saw the potential in location-based services in a mobile world and continues to invest heavily. But as Google’s Mr Maps, Brian McClendon, noted in an interview at the weekend, everything depends upon having a solid map base:
“You need to have the basic structure of the world so you can place the relevant information on top of it. If you don’t have an accurate map, everything else is inaccurate”.
So Google provides MapMaker and other tools so that its users can get engaged: in providing feedback, even in real-time editing and extension of its coverage. That user engagement helps to drive high levels of accuracy in Google maps.
Imagine an enterprise process map by Google Maps: a visualization of how the peaks of the operating model link to the valleys of everyday operational reality. With this basic structure of the business accurately mapped, it becomes possible to do much more:
- orchestrate business transformation
- underpin Lean Sigma and continuous improvement
- connect risk and compliance management with business reality
- ensure IT alignment and enable business-led systems implementations
- support front-line people doing real work.
But to do this, an enterprise process map too has to be accurate. It is the base map of the enterprise – the foundation upon which everything else is built. So it has to be properly developed and managed. It has to be comprehensive and integrated, and within a robust governance framework. Critically, it has to be in the language of the business because engagement is the key to its sustainability.
Adopt the language of IT – swimlanes, BPMN symbols – and it’s a fatal obstacle to engagement with process stakeholders and users. Engagement requires the language of the business – which is why the adoption of Universal Process Notation (UPN) by virtually every Nimbus client may seem arcane but actually it’s very significant.
There’s another significant parallel here: the importance of personalization. Users don’t want Google Maps as a replacement atlas to browse on their smartphones. They want Google Maps to present them with content that is about their preferences, their location and their time of day.
It’s exactly the same with enterprise process maps. Users want to be presented with content that is about their role, their KPIs and in their language – that helps them to do their job. But how many organizations simply create an enterprise atlas and then post it on the corporate intranet?
17 Dec 2010 The Tube Map: Process Made Easy